Nivea
Reimagined as a Modern & Sophisticated Brand
Nivea Men is a German personal care brand specifically designed for men. The line offers a wide range of skin care and grooming products from intensive face creams to energizing shower and body gels.
Reimagining an iconic brand such as Nivea without drastically changing and damaging the public perception of the brand was an exciting but challenging problem to solve. The new redesign follows a simple, but timeless design that is elegant, cohesive, and functional. For the redesign I developed a new logotype, simplified the form of the bottles, and used a lighter shade of blue. All these changes gives the consumer a sense of security, trustworthiness, and stability. All qualities that reflects Nivea values, skin care expertise, with a human, caring touch.
Role
Logo Concept, Design, Packaging Design & Art Direction
Project Deliverables
Package & Bottle Design
